TireSafety.com Launched by Bridgestone/Firestone,
Inc.
PHOENIX, Ariz. (Feb. 7, 2001) - You
have mail. And it's an important piece of mail that can help you save
money and help you drive more safely. Bridgestone/Firestone is now providing
a free e-mail service to remind motorists when they should check the inflation
pressure in their tires. The service is just one component of the company's
new website, TireSafety.com , which provides a wealth of information focusing
on tires and safety.
"Proper tire inflation is one of the most important
elements of vehicle maintenance, yet checking tire pressure is one area
of vehicle care that is often overlooked," says Shu Ishibashi,
Executive Vice President of Bridgestone/Firestone, Inc. and President
of the company's U.S. Tire Group. "The air pressure in your tires
affects rolling resistance and fuel efficiency, tread wear and traction.
Perhaps more importantly, it also affects heat build-up, which can lead
to deterioration, pre-mature wear and failure of a tire. Improper tire
inflation is incredibly easy and simple to solve, but many of us just
forget to check our tires regularly. Hopefully this free service will
change that for many cost- and safety-conscious drivers."
Sign-up for the service may be done quickly by visiting
the new TireSafety.com website. While there, drivers can peruse a wide
array of information pertaining to tires and tire safety. Michael Fluck,
E-Business & Internet Manager for Bridgesone/Firestone, Inc., says
the site is "very user friendly and filled with information to
help drivers make the most of their tires."
"Many cars and light trucks manufactured today
have much longer intervals between maintenance checks than their predecessors
of just a few years ago," Fluck said. "Consequently, tire
inflation levels may not be checked often enough. Considering tires
can lose one pound of air pressure or more each month, it's extremely
important to check your tire inflation pressure often. An e-mail reminder
that it's time to do so may reinforce the importance of doing this check."
Fluck says Bridgestone/Firestone plans to make TireSafety.com
"the most comprehensive tire safety site on the Internet."
"Whether you're a serious gearhead with a passion
for performance or a casual driver with considerably less interest in
all things automotive, TireSafety.com will provide the information you
need," Fluck says. "It will be a resource of useful information
which we hope will contribute to improved highway safety and save consumers
dollars in both fuel and tire costs."
Nashville-based Bridgestone/Firestone Inc. is the largest
subsidiary of Bridgestone Corporation, the world's largest tire and
rubber company. Bridgestone/Firestone develops, manufactures and markets
Bridgestone, Firestone, Dayton, and associate and private brand tires.
The company also produces Firestone air springs, roofing materials,
synthetic rubber, and industrial fibers and textiles.
NOTE: The
TireSafety.com logo can be downloaded at: http://www.tiresafety.com/press/downloads.htm
