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JOHN T. LAMPE NAMED CHIEF EXECUTIVE OFFICER OF BRIDGESTONE/FIRESTONE, INC.
Lampe Outlines Immediate Action Plan

Nashville, Tenn. (October 10, 2000) - Bridgestone/Firestone, Inc. announced today that John T. Lampe has been named chairman, chief executive officer and president, succeeding Masatoshi Ono, who is returning to Bridgestone Corp. after nearly ten years at its U.S. subsidiary.

"I want my first act as the new CEO to be a sincere apology to those who have suffered personal losses or who have had problems with Firestone tires," said Mr. Lampe. "We can debate over cause and responsibility for there is much that is not known. But that does not change the fact that there have been tragic accidents, and for this I am deeply sorry."

Mr. Lampe announced an immediate action plan that includes three primary initiatives:

  1. Accelerating the recall effort
  2. Assembling a new management team
  3. Creating new methods to examine product performance data

With respect to the first initiative, Mr. Lampe said, "We must complete the recall as quickly as possible - that is our Number One priority." As of October 9, an estimated 3.7 million tires have been replaced out of the more than 6.5 million tires included in the recall announced on August 9. Mr. Lampe said that the company has accelerated tire production to respond to the recall. The company is continuing to airlift tires from sister plants overseas and, as previously announced, has made it possible for consumers to obtain replacement tires from competitors.

Mr. Lampe said that the company expects to complete the recall during November. He added that Bridgestone/Firestone will "not rest until we have determined the root cause or causes of the accidents, continuing to work with government agencies and outside experts to ensure that a situation like this never happens again."

Mr. Lampe also announced that he is assembling a new management team. Isao Togashi, currently senior vice president of tire production and product technology of Bridgestone Corp. in Japan, will head manufacturing and development of the U.S. subsidiary, reporting to Mr. Lampe. Mr. Togashi, 58, will also be vice chairman of the board of directors. In his new management role, Mr. Togashi will oversee three areas: manufacturing and process controls; research and development; and quality-assurance procedures.

"Mr. Togashi is exceptionally skilled and will be a great asset to our team," said Mr. Lampe.

Mr. Lampe said that he will announce additional management changes in the coming weeks.

Mr. Lampe's third action will focus on creating new and innovative ways to collect and analyze important performance data. "This experience has taught us that we need to improve our performance data processes. It is also clear that tire manufacturers and vehicle manufacturers must learn about each other's businesses in order to produce the safest and most reliable products possible. Gaining a complete understanding of exactly how the vehicle and tires interact is extremely important."

In addition, Mr. Lampe said that Bridgestone/Firestone strongly supports the goals of legislation pending before Congress that are designed to address the issue of ensuring the collection of better and more complete data that will be meaningful to consumers, manufacturers and regulators.

"John has the full support of our management team," said Yoichiro Kaizaki, chief executive officer of Bridgestone Corp., the Tokyo-based parent company of Bridgestone/Firestone, Inc. "John is an experienced and highly respected executive in our industry. More importantly, he cares deeply for this company, its employees and its customers."

Mr. Kaizaki continued: "I would also like to express our appreciation and thanks to Masatoshi Ono, who has served as chief executive officer of Bridgestone/Firestone for seven years. He contributed greatly to our growth in the Americas. He leaves this position with the profound respect of everyone he has worked with at Bridgestone/Firestone."

Mr. Lampe, 53, joined Bridgestone/Firestone in 1973 as an international trainee in the tire maker's Cincinnati operations. Since then, he has held a number of senior international posts of increasing responsibility in Singapore, Denmark, Spain, Costa Rica and Brazil. Mr. Lampe was president of the company's former Dayton Tire Division in Oklahoma City, before his most recent job as president of Bridgestone/Firestone Tire Sales Co. and president of Bridgestone/Firestone Truck Tire Sales Co. He was also executive vice president.

Mr. Ono, 63, has been with the company for more than 41 years, having joined Bridgestone Tire Co., Ltd. (now Bridgestone Corp.) in 1959. During his career he held a succession of jobs in production systems and manufacturing, including having served as the plant manager at both the Hikone and Kurume plants in Japan. He was elected to the board of Bridgestone Corp. in 1987, and in 1991 came to the U.S. as executive vice president of Manufacturing and Technology for Bridgestone/Firestone, Inc. He was later named President of the same organization in 1992 and became CEO of Bridgestone/Firestone in 1993. Since 1993 he has been chairman and chief executive officer of Bridgestone/Firestone, Inc., and executive vice president of Bridgestone Corp.

About Bridgestone/Firestone, Inc.

Nashville-based Bridgestone/Firestone, Inc. is a subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. Bridgestone/Firestone manufactures and markets Bridgestone, Firestone, Dayton and house and private brand tires. The company also produces Firestone air springs, roofing materials, synthetic rubber and industrial products. The company employs 36,900 employees in the United States and 10,600 people in Canada and Latin America.

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